Since merchandise has been a contentious subject in here, here's a fairly extensive walkthrough of the major gift shop and its offerings...
Again, I think it looks fine, and nobody can say Disney didn't come up with a huge variety of items for all sorts of different interests. I'm in for the cheap buttons; I like things which are attraction-specific souvenirs, and they seem like a nice budget-friendly alternative to the more expensive pins. Beyond that, I think my money will be staying in my wallet, but that's okay! I believe some of the stuff on display there could prove to be quite popular with others.