Yes, I'd agree with that. The land is beautiful, but with not much to do besides the rides, it lacks the immersion that Hogsmeade & Diagon has. I actually think that Africa, & possibly Asia, in AK are more immersive, and better lands overall. I loved FOP though....I'm guessing that interest in this part of the AK park, except for FOP which should maintain interest, will drop significantly after the newness wears off.