Universal Parks & Resorts becomes Universal Destinations & Experiences, new park logos

[Bort]

 

[jseal777]

Jesus Christ this is stupid "we pay marketing too much money to NOT make dumb decisions" energy.

 

[Clive]

Oh no the logos are very bad.

 

[shiekra38]

Universal Parks & Resorts rebrands to Universal Destinations & Experiences

Today, Universal Parks & Resorts, a unit of Comcast NBCUniversal, announced they rebranding and will become "Universal Destinations & Experiences". Universal states the rebrand "better reflects the full breadth of innovative offerings Universal brings to fans around the globe and its inte

www.insideuniversal.net

They've changed all the logos.

Studios - I like the version they just rolled out a few years ago because it matched the Studio logo
IOA - The orange is a bit intense, needs the Universal globe inside or something a bit more colorful, not a fan
VB - Is this hard to read for anyone else
CW - Whatever


Also, it's funny because they haven't even phased in the new Universal Studios logo they just unveiled a few years ago

There's still the 2000's version everywhere, and now they're changing it again lol

 

[UniversalRBLX]

So help me god if they decide to finally do IOA merchandise with this new logo

 

[Brian G.]

The rebrand is whatever. It's a mouthful but I get it.

The logos... the logos are a bit much.

 

[Jwhee]

Isn’t CityWalk one word?

 

[shiekra38]

Isn’t CityWalk one word?

It was lol

 

[Coolbfitz]

 

[shiekra38]

This must be how Disney fans feel when they change the benches at Epcot

 

[Bort]

Studios and Citywalk’s are at least mildly okay post-update.

It’s Volcano Bay and Islands that seemingly get the souls ripped out of them for this minimalist design. Doesn’t really change anything about my overall enjoyment of the resort, but just stinks they had to take something unique and make it corporate.

 

[pumpkinbot343]

IOA- I’m biased to the color red, but still… eh.
Citywalk- EEEEHHH
USF- Anyone else feel this is a little worse than the IOA one?
Volcano Bay- don’t care.

 

[shiekra38]

Studios and Citywalk’s are at least mildly okay post-update.

It’s Volcano Bay and Islands that seemingly get the souls ripped out of them for this minimalist design. Doesn’t really change anything about my overall enjoyment of the resort, but just stinks they had to take something unique and make it corporate.

I feel like the VB one was already minimalist...this version is more..idk what you'd even call it...just odd

 

[DodgsonHere]

The new Islands looks way too fiery intense and serious to represent the park that contains Seuss Landing and Toon Lagoon. The original was perfect.

 

[Clive]

They all look like enhanced clip art, sorry.

 

[TheCodeMan95]

Am I the only one that.. really doesn't mind that much? As long as they don't plaster these logos at the park entrances lol

 

[Cup_Of_Coffee]

The IOA logo reminds me of Zelda… a possible hint towards the parks future anchor?

Kidding aside, I don’t love it. I get it, but I do not love it. This is what happens tho when you’re becomming a significantly larger resort and needs ALL the synergy.

 

[ReelJustice]

The USF logo is the worst IMO. City Walk is the best of the lot.

 

[pumpkinbot343]

Studios and Citywalk’s are at least mildly okay post-update.

It’s Volcano Bay and Islands that seemingly get the souls ripped out of them for this minimalist design. Doesn’t really change anything about my overall enjoyment of the resort, but just stinks they had to take something unique and make it corporate.

Takes me back to when I found out Regal Cinemas changed their logo from a crown to boring.

The USF logo is the worst IMO. City Walk is the best of the lot.

Gotta disagree with you on Citywalk. That one really feels like they sucked the soul out of the original.

 

[Jamesh22]

This thread has just had me laughing so damn hard. For that reason alone I think this is genius.