When it comes to IOA's misfire of an opening, I think it's been pretty well documented how bad the whole Universal Studios Escape was. The general public legit didn't know a second theme park opened. When the GP is asking TM's in the Studios "How do we get there?" and are pointing to Dueling Dragons in the distance, and then getting irked to find out the thing they want to go to is a separate park with separate admission...that is a spectacular failure in marketing.
Its stumbling launch wasn't due to not having an IP people wanted to book vacations for. That wasn't a main focus, not until the game changed. When did the game change? When Potter came along, of course. For better or for worse, that's become the status quo. That's what folks are judging Epic Universe's IP's on, but today's standard didn't apply to IOA's opening as it didn't exist yet.
I know it happened but I never quite understood how.
Unless you were buying a single park ticket in advance, I don't get how you couldn't know that there were two parks on arrival. It was relatively well sign posted, if you were arriving by any kind of ground transport, you saw IOA on arrival straight ahead of you.
I assume that most Brits were buying the flex ticket that included IOA and USF.
I can understand how guests not physically there could be unaware.
I remember being in high school reading Thrillrides.com (dating myself) and thing that stood out to me back then (and now) was that IOA was dubbed as "the worlds most technologically advance park" with the rave being about spiderman and those S.C.O.O.P. ride vehicles. we cant look at IOA by todays standards because that isn't fair. I see you guys saying they had no IP's people wanted but 30 years ago the IP's they picked were relevant. Marvel was in productions with their Xmen movies and spiderman movies, the second Jurassic park movie had came out, Dr Seuss was arguably timeless and classic even more back then and loved by all so they did have relatable content compared to what was out. But, back to the attractions lol. This was an Era where S&S space shots and turbo drops were extremely popular and sought after. A lot of people had never seen freefall towers and honestly, tower of terror still felt more like an elevator than thrill ride and no one wants to spend 140mil on that concept alone.
The way toon lagoon was described made it seemed like nothing ever experienced with it's large water attractions. looking at the rendering of that huge drop going what seemed to be underwater then popping out in a roller coaster hill was never seen by the average guest and never on that scale. The same could be say about popeyes as well.Then you had dueling dragons. The description of this ride pretty much sealed the deal for me! I think, back then they were highlighting a 12 inch threshold for the near misses and it was phenomenal seeing such a coaster outside of a traditional amusement park. THEN the preview video came out, I was floored and I said I had to get to this park lol.
Anyway, I feel that IOA was perfection in theory but with the lack of family friendly attractions (in a park with family friendly themes) hurt the park and it felt as of universal left the park to rot after 5 years or so operating. I feel the same level of conceptual design and development happening at EU. They are going for tech advance rides, classic and timeless IP's, however they are incorporating more family style attractions and the imersions they learned a result of potter. I now wonder how people will feel about EU in 30 years. . .
I remember that tagline being repeated on every ad for the park but I've never been able to find one since.
IOA was an over correction to the complaints about USF. It had outdoor rides, more intense rides and water rides.
Every land at EU seems to be getting built to the highest level set by Potter. IMO, Potter is the weak link at EU but even then, every Potter ride has knocked it out the park as far as I'm concerned and I don't even like the IP.
Nintendo is what it is, HTTYD is going to have a spectacular entrance reveal mixed with fun rides and Monsters is going to be a deeply themed land that enthusiasts have been clamoring for forever.