Honestly, I'd exclude Madagascar but that's just me.
Trolls makes sense on a marketing standpoint, as similar to Hello Kitty and Mario, Trolls in general, are somewhat evergreen. Shrek makes sense on a marketing standpoint, as it was the first real DreamWorks Animation property that was successful. And for Dragons/Panda, both have stupid-large potential for proper themed entertainment presences, in their own unique ways.
Madagascar, doesn't seem to me as a property that'd be big enough at this point, unless if they give it a new film in the next few years.