Moving this post over here, since I'm sure it'll understandably get discussed to death.
Like we've all been saying, they don't know how to market this and they don't know what to expect. They're playing it safe and marketing it as "testing this weekend" for now, but Team Members are in fact scheduled for quite a few weekends in a row at the very least. I'd keep the expectations low and in check just to be safe because you never know how this weekend will go.