I don’t even think that’s the problem. While I agree with DTH’s overall sentiment, I think there’s such a rich catalogue of horror that Murdy/ Uni don’t even want to attempt to thread, and that goes for some consensus on here too. People talking about a month ago about Silent Hill’s lost relevancy… like what?! lol.
Even if there aren’t more iconic IP’s that are obviously way out of reach (Conjuring, Scream, Halloween 2018, etc.) there are still options. The Thing, again - Silent Hill, Resident Evil (Capcom loved working with HHN!), and I know I’m one of the lone fans on here but Twin Peaks is rich with horror and I know the Orlando team loves integrating plot throughout a house - perfect opportunity right here. Not saying they necessarily have to be THESE PROPERTIES either - it just happens to be that it seems they’re not even regarded on the presumption they won’t succeed.
I think the Blumhouse properties and low budget horrors coming in and out are just so BORING. Properties like Stranger Things are just walkthrough attractions and I think the option of going with Ghostbusters and Insidious are just so safe and weak… the event’s attract-ability can go from hitting all the raw, right high notes (Chucky, Monstrous, The Last of Us, Poltergeist, hell even The Weeknd) to just outright bland (Blumhouse, Stranger Things, Direct Repeats, etc.)
I’m only talking about Hollywood here though. Orlando at least attempts to make the best of a bad thing, while Hollywood just make sure the reputation precedes it, lol.
Rant over? TLDR; lack of creativity, diversity, babyfication of event is felt, but I think there’s hope when HHN knows where to look for it.