I still think we as a group are struggling to grasp what a “divisive” property would be. Don’t play it safe with your guesses. Look for properties that you wouldn’t be sold on yourself, and then try to spin them into a house somehow.
For example, the pop culture phenomenon at the moment is HBO’s Euphoria. Is it horror? Absolutely not. But it has a rabid fan base, an A-list actress (Zendaya), a killer soundtrack, and plays to the Gen Z/Millenial demographics.
If they somehow found a way to turn this show into a house it would print money. And the diehards of HHN would absolutely hate it, especially when it ends up having the largest line of the night all season long.
That’s the kind of “divisive” property I think we need to be searching for.