I don’t think I’m confusing aesthetics with substance lol…I’m just not sure that there’s much that trumps aesthetics in terms of how to innovate a theme park Halloween event? Most stuff in a theme park is defined/differentiated by aesthetics…that’s how UOR is able to make an international destination out of two Scoop rides, two 360 tunnel rides, four launched roller coasters, etc.I think you're confusing aesthetics with substance here.
We all know crowds have exploded, and when folks want to explain why certain elements fans enjoyed have disappeared, they're very quick to talk about how the event has "outgrown" them. At the same time, there seems to be a reluctance to acknowledge that Uni really hasn't tried to significantly expand capacity for several years even as the crowds grow. I'd question how meaningful an impact the increased "food festival" element, the main innovation of the last 8 or 9 years, has had on crowd issues. Other then that, structural changes have been minimal. I don't buy that positive changes addressing the issue are impossible; Universal is a huge corporation with many ingenious designers and planners and this is their trademark event - and it prints money. There are options (and no, raising prices to extortianate levels is not the smartest or even the most lucrative, its just the laziest).
Just talking solely operations…I dont know what really you would expect from them. The more stuff you add, the more capacity you can fit, and crowds are still going to feel proportionately the same. Maybe raising prices is lazy, but there’s definitely a middle ground between where they’re at now and “extortionate”…in fact I’d say HHN is the only thing in Orlando that may be underpriced.