- Apr 29, 2016
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From a marketer's POV, I'd say that it implies that you're already going. But so does "See you in the Fog". I would guess that "Never Go..." reads a little clearer for the general public.I wonder what’s convinced them that “Never Go Alone” is a real winner of a catchphrase, one of the few marketing elements to continue year after year. How many focus groups responded positively? Does “going” test really well?