- Jul 27, 2015
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If HoSO leans successfully into the “guerrilla,” make-shift haunt vibe, it’ll be able to establish itself as a “hole in the wall” alternative for Orlando. For a lot of people who have only ever done HHN, it’ll be a pretty big shift. And for HHN “purists,” that may be a turn-off.Suprise out of the blue announcement that will do great for SeaWorld and yet is also "well duh, why haven't they done that yet?" Feels like SWO will bite off some tourists in September but mostly locals but will then start pulling off locals and tourists when they're blocked out on Fridays and Saturdays. I can also imagine they'll find their own identity among the population: MNSSHP/DAD is the family-friendly trick or treat event, HHN is the elaborate movie-like event, and HoS is the more intense event. I do wonder what this will do for alcohol sales in HHN if HoS shows there's demand for it... hmmmm.
I don’t expect this event to build its own noticeable market share. It probably won’t even really eat into HHN’s market share at first. But if HHN prices keep increasing, HoSO is going to become more attractive. I think that’s why it’s happening “now.”
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