NYC and the northeast in general is the toughest mark for any chain/corporate business to come in and be successful as the northeast generally favors their own, with lots of family owned restaurants. Frank Sanatra's famous quote is "If you can make it here, you can make it anywhere" referring to NY. Doesn't mean if you fail in NY you can't make it in Orlando, which is a MUCH different market.
I'm not even a WWE fan, have never watched it in my life. But I still think it could be successful. I don't think it would be wise to use the entire NBA City plot however as I already stated though.