In an interview with Mr. Iwata, Iwata stated that Animal Crossing’s largest demographic was Women ages 19 to 24. Iwata said: “What I find interesting is that the 3DS core users consist of 69% male and 31% female, but when I look at the numbers of people that bought Animal Crossing: New Leaf and the 3DS handheld together recently, I see 44% male and 56% female users. It’s quite an astonishing figure.”
“People often debate whether Smartphones will eliminate the need of consoles for gaming. When you look at these numbers, women of ages 19 to 24 are some of the core users of Smartphone games. They say casual female gamers don’t need a console, but after seeing these figures, we’d really like to reconsider that and the true value of console gaming