belloq87
Platinum Member
To be honest they probably sold way more by releasing it in the park with no announcement, definitely created an illusion of scarcity.
It's not an illusion if it was actually scarce! I'm sure plenty of people either weren't able to make it into the park to get one, or don't live in Orlando but still would have bought one if they could.
But you could have still done an in-park release, then announced an online component. Cut the re-sellers off at the knees!