It should be to do something akin to Animal Kingdom. AK is a theme park with animals, while SW is an aquarium with rides.
We discussed this on our podcast (I believe Ep 31) where it's time to move on from all the backlash and controversy that is Blackfish and focus on bringing people into the park. Forget about trying to "clear your name". No matter how hard they try, there will always be detractors. Poor comparison but best way to put it. When the Heat signed Lebron James, he was the most hated man in the sports world. When he won his 1st championship, the hatred faded. Even moreso by trophy #2.
Focus on the park. Focus on making attractions that people will want to come to visit.