So i've been on the ride 3 times now and my opinion of the ride hasn't changed too much. It's still bad, but i've noticed that it's mostly because they just ported the musion and 360 scenes into a full ride. The practical scene after the speed tunnel is beautiful and like others have said, like something that would have fit right in in The Great Movie Ride. The load area looks really nice as well.
So the queue is definitely nice and I love all the little easter eggs, but the pre-shows are just not good. I don't put this on the TMs at all as I saw a few TMs do it twice and they did the roles great for how they were written. The issue is that they are terribly written. Also, I find it hilarious that they keep pushing this story "Turn off your phone, turn off your phone!" then you leave the war room and there's literally a mobile game that you can play against others waiting in line that they are advertising
Now i've sat in Row 1, 5 and 7. The ride isn't as effective in the front as in the back. My ride on Row 1 for instance was easily the worst from an immersiveness and effectiveness standpoint. For example, the coolest part of the ride imo (Speed Tunnel) isn't effective because you're too far forward. The effect works because of the TV screens and the Rock telling you to turn your phone off. By looking straight ahead at those screens, you get tricked easily. Sitting in row 1 where the screen is above your head, you fall out of it and I just started staring at the wall and it broke it all for me. Since I was also all the way to the left, the Musion scene was pointless to me because I couldn't even see from over there. I will say, while that scene is cringeworthy as a whole, the part where Dwayne Johnson comes out has actually put a smile on every ride.
Then the 360 scene starts and it's just like... wtf? It's just soooooo bad. Also, I got very wet almost every time on the ride so far and the CO2 is out of control right now. Not even kidding, I think there's been times where i've come off of actual water rides drier than I came off of F&F. I do think it is worth mentioning that while I heard a lot of people talking about what a joke the ride was, there was also a lot of people who seemed to enjoy themselves with the ride. I do think it seems like most were expecting more, though based on the receptions i've heard at the end. It just sort of ends and it's very confusing as to what even happened. It's sort of a "that's it?" moment. Anyway, it is what it is at this point. It'll at least eat up crowds, I guess.
Some food for thought: I've waited probably 60 minutes total (probably closer to 45) to go on the ride 3 times and i'm still disappointed. What happens when people are waiting 60-90 minutes just to go on the ride once? How will people respond then? If it's a 15 minute wait, go ahead, but it's worth no more than that.