It makes perfect sense from a marketing perspective. They don't want Ghostbusters to be just another face in the crowd. They want it to be Ghostbusters + some other stuff.One last thing: this bit doesn’t make a whole lot of sense to me when I remember that they’re in the process of rebooting the brand. Could be that Columbia specifically requested that their brand not be associated with more violent or macabre IPs, which is another issue of tone/fit. Just a guess though. K I’m done bye.