Jeff Shell: It's hard for me not to get out of my seat right now and jump up and down about how Peacock is doing. I'll give you a little bit of news this morning since we're here. But I think at the last - end of the last quarter, we reported the Peacock was over 15 million paid subscribers were as of this morning, over 18 million paid subscribers. That's more than double since the beginning of the year. So we've doubled our paid subscribers at Peacock since the beginning of the year.
That's real subscribers paying us real American dollars, not some of the bundled wholesale stuff that you see outside from other people. And also remember, that's outside of people getting Comcast because Comcast Xfinity is still bundled with Peacock and at some point, we will convert those subs to - to paying.
So 18 million, over 18 million, very strong. Additionally, there is been some questions about what is our usage. Our usage because we sell advertising, that's important, as important as our paid subscribers. We're seeing a usage of over 20 hours per month on those paid subscribers, which is well above what we forecasted 3 years ago when we launched the business.
So when you look at kind of those two levers, the 18 million paid subscribers in the over 20 hours per month, we're seeing an ARPU that's approaching $10 for each of those paid subscribers. Once again, real dollars, not funny money, as you see. So - and that you know, you kind of - everybody in the room can kind of quickly do the arithmetic. But that results in a business that on a run rate basis is doing over $2 billion of revenue already in 2.5 years. So very, very encouraged.
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