They aren't branding them as new attractions, just new "experiences". It's much the same way they are hyping KS at night. It plainly says "New Adventures with Favorite Attractions".
Doesn't make it any less sad, but they aren't trying to claim all of that is new as long as you have any sort of reading comprehension.
It's very misleading, and I know that's what comes with PR speak, but it's stretching it really hard. At least KS at night has never been offered.