Interesting read. I'm not sure that queue times are a good indication of anything since Smugglers isn't on FP+. Thus, the line moves. I'm not saying that the land isn't as crowded as expected but just that the comparison isn't wholly accurate. Better guage would be number of riders per day or, if they could get people to scan Magic Bands at the start, they could determine number of first-time or repeat riders. Maybe one other thing to consider is, as others have suggested, that you can't keep raising your prices and arrogantly assume that people will pay just because it's Star Wars.