They just need to refrain from saying "Ride", because the ride portion I believe from what I've been told is about 4:15. The entire experience is 15 minutes yes and once you hit the first pre show you're done with the queue and are off and running. No more switchbacks, waiting, or anything like that. You're "on the ride" on that point. They should just be painting Rise as the ultimate Star Wars experience and not a ride cause honestly, this is much much more than just a ride. The ride will be the best part but trust me folks, tons of sh!t going on here. Gonna be worth the wait for it.