Disney is riding a wave of fairly overwhelmingly positive responses to Star Wars right now with The Mandalorian, Fallen Order and now RotR.
They honestly couldn’t have asked for a more perfect chain of positive events leading into Rise of Skywalker, especially when TLJ and Solo left the fan base in such a divided state and SWGE opened to low crowds TWICE.
IMO, they should’ve gone bigger to celebrate an *actual* job well done.