- Dec 24, 2015
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There's at least a chance the postponement of the announcement was due to COVID-19 (Coronavirus).I think the effects are great. It might be the story that needs work?
As far as I know the marketing team was preparing for a March 12th grand opening, and the date was supposed to be announced on the Today show today... but, earlier this week I heard it has been postponed, and I have not heard a new date.
Some TMs are saying probably April.
Keep in mind, this was by far the biggest news story of today/Today, the biggest news story of this week, and probably the biggest news of this year so far. Speaking firsthand as an audience member, the entire mood of the show was dampened. Audience direction (from Kevin with Today Show) was "OK be excited, but immediately stop because they're going to start with news about coronavirus", which later changed to, "OK you're just going to wave at the start, no cheering." (Side note: show-host Craig started coughing off-air after speaking about the virus, which caused a lot of uncomfortable laughter.)
It's not just the virus itself, it's also the plunge in stock market and general uncertainty. It's not good news today, and from a marketing perspective, it's not something I'd want to pair with an attraction announcement.
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