I don't disagree that she is very popular but I standby my statement that she will not be as much of a draw as the stuff I previously mentioned. Streaming a song on spotify takes 3 seconds and costs nothing beyond whatever your subscription costs. I listen to a lot of songs I love and I don't even know who the artist is who sings them. Again I'm not arguing that she is irrelevant or won't draw some people to the event, but that she will draw nowhere near as many people as a major horror/sci-fi IP like Stranger Things/IT/Walking Dead (in it's prime).
I understand that it’s a bit of an apples to oranges kinda thing when comparing tv show viewership to music streams, but I just wanted to get some numbers out there for how popular she is in comparison to other pop culture icons. Just this week she swept the big four categories at the Grammys...at 18 years old.
FWIW, Spotify defines a stream as any song played for 30 seconds or more, and Netflix defines a view as any show/movie viewed for 2 minutes or more. Stat stuffing for both sides, but I’d argue that proportionally, 30 seconds of a song encompasses more of the overall product than 2 mins of a show.
Also, since I’m on a bit of a stat kick these past few days:
Followers (IG)
Stranger Things: 14.1 million
Billie Eilish: 51 million
I’m not trying to throw these stats and arguments out in a condescending way to rile up HHN veterans, or older demographics. I just want them to understand how massive of a get this is from a mainstream publicity perspective.
Any marketing that has her name on it is going to bring people in by the boatload. Think of how many people came last year cause Ghostbusters was a huge part of their childhood/formative years. It’s that same kind of principle. House, scarezone, lagoon show, soundtrack playing in the park, food truck, it does not matter. If Billie’s name is attached, it’ll draw.