JungleSkip
Premium Member
The only time I can recall them doing one is when the game airs on NBC and they have them run during halftime and during the pregame.I can't see spending that type of money on a one shot. IT could buy coverage for much longer. Lots of eyeballs but little staying power IMO unless you catch magic like a game worn jersey.
I really really hope you're wrong, because otherwise they're shrugging. It's an absolute shrug. It almost reads as overconfidence, as in "Potter will bring in crowds and we don't need marketing". Keep in mind that GE doesn't even open until December in Florida, whereas JW over at USH has been getting way more marketing zazz and that opens right alongside DL's GE.
And you're right: until vacation planning drastically plummets as a result of these decisions, they won't change their modus operandi but it's getting to dangerous waters right now.
I think the idea that only a Super Bowl commercial will suffice is a bit of an overreaction