It does go both ways, the full spectrum with us being to one extreme. But I agree it is worse with Universal, hopefully IoA does get more recognition with the expansion to the south property. It's not all Universal's fault though. Tourists are just dumb, not to be insulting it's just they don't really care about this stuff. I mean some that have been to all of the parks still think Universal is part of Disney. And there's some that walk from the Universal parking garages until they come upon a themepark and assume that must be Universal Studios when it's really IoA.