Universal Parks & Resorts becomes Universal Destinations & Experiences, new park logos

[Brian G.]

Regarding implementation in the parks...

As @Alicia said, a lot is mostly for marketing, banners, brochures, etc; but I really do think we may see the lighthouse emblem get an updated look. USF and VB got "updated tweaks" where they can leave stuff as is but IOA was a pretty big change. It wouldn't shock me if that is the plan. Maybe not an exact copy, but something along the lines of the new direction.

 

[UniversalRBLX]

Regarding implementation in the parks...

As @Alicia said, a lot is mostly for marketing, banners, brochures, etc; but I really do think we may see the lighthouse emblem get an updated look. USF and VB got "updated tweaks" where they can leave stuff as is but IOA was a pretty big change. It wouldn't shock me if that is the plan. Maybe not an exact copy, but something along the lines of the new direction.

Are you referring to the emblem located in the actual lighthouse itself?

 

[Brian G.]

Are you referring to the emblem located in the actual lighthouse itself?

Mhmmm

 

[UniversalRBLX]

Mhmmm

I'll be camping outside the Lakeland Antique Mall

 

[Parkscope Joe]

They should really create a different logo for the resort and the USF park. Maybe one that isnt' the same circular shape as the rest of the logos. Maybe make it a rectangle? Maybe add on some ornamentation ontop too. Oh, and people like colors, add some colors.

 

[GAcoaster]

With IoA and EU having very similar logos I think they're trying to make them more distinct. It's probably a bigger priority to make sure EU maintains the logo that fits the park and is distinctive. At this point IoA is well established and doesn't need the evocative logo it has.

I think they realize the challenge of having two thematically similar parks with "adventure" logos. The compass rose of IoA is just too similar to the astrolabe/celestial compass that EU is using.

 

[Scott W.]

Just to point something out, the filename for the IOA logo is called 'universals-islands-adventure-logo-b.png'

 

[belloq87]

I think they realize the challenge of having two thematically similar parks with "adventure" logos. The compass rose of IoA is just too similar to the astrolabe/celestial compass that EU is using.

They've only made them more similar with these changes, though.

Despite sharing compass iconography, the traditional IOA logo was/is distinctive enough to exist alongside the EU logo.

 

[shiekra38]

With IoA and EU having very similar logos I think they're trying to make them more distinct. It's probably a bigger priority to make sure EU maintains the logo that fits the park and is distinctive. At this point IoA is well established and doesn't need the evocative logo it has.

I think they realize the challenge of having two thematically similar parks with "adventure" logos. The compass rose of IoA is just too similar to the astrolabe/celestial compass that EU is using.

They've only made them more similar with these changes, though.

Despite sharing compass iconography, the traditional IOA logo was/is distinctive enough to exist alongside the EU logo.

"Make the logos uniform and dissimilar" - Mark Woodbury, on what he had for breakfast

 

[Parkscope Joe]

Just to point something out, the filename for the IOA logo is called 'universals-islands-adventure-logo-b.png'

The b is for bad.

 

[Parkscope Joe]

So this is a double post but I actually want to defend the Epic Universe updated logo.



EPIC UNIVERSE stands out and is easy to read and with the focus on EPIC it makes name recognition easier, like ISLANDS of adventure or Universal Studios FLORIDA. This design is simplified with fewer details that can confuse the eye yet still has the essence of an astrolabe. Print this out and hang it across the room and you can tell what it is.

 

[fryoj]

So this is a double post but I actually want to defend the Epic Universe updated logo.

View attachment 18500

EPIC UNIVERSE stands out and is easy to read and with the focus on EPIC it makes name recognition easier, like ISLANDS of adventure or Universal Studios FLORIDA. This design is simplified with fewer details that can confuse the eye yet still has the essence of an astrolabe. Print this out and hang it across the room and you can tell what it is.

My only issue is "Universal" needs more contrast from the gold border. It shouldn't stand out more than epic, but it shouldn't blend into the background either.

 

[Alicia]

Just to point something out, the filename for the IOA logo is called 'universals-islands-adventure-logo-b.png'

The naming conventions for the website has b for small thumb square. A for wide hero pic. C for medium cropped. Etc. most images can be loaded in all formats is all. Just a web design thing, and more about how they’re cropped than different designs.

 

[tielo]

I love the new logo's, they are fresh and look part of one family.
I was a bit disappointed in the Epic Universe logo but it's growing on me and shows more universe.

 

[Cup_Of_Coffee]

They’re all a globe or circular figure of some sorts, so they fit together much better than before grouped together.

 

[DodgsonHere]

So this is a double post but I actually want to defend the Epic Universe updated logo.

View attachment 18500

EPIC UNIVERSE stands out and is easy to read and with the focus on EPIC it makes name recognition easier, like ISLANDS of adventure or Universal Studios FLORIDA. This design is simplified with fewer details that can confuse the eye yet still has the essence of an astrolabe. Print this out and hang it across the room and you can tell what it is.

This one has grown on me a lot, to a point that I think I prefer it now, but I still wish the middle had the constellation outlines from the original logo.

 

[shiekra38]

I wonder if the IOA sign will be updated before EU

 

[DodgsonHere]

I still don’t think the Islands lighthouse logo is changing anytime soon. Let’s not pretend the USF arch doesn’t have a logo that’s two generations “outdated” now.

 

[shiekra38]

I still don’t think the Islands lighthouse logo is changing anytime soon. Let’s not pretend the USF arch doesn’t have a logo that’s two generations “outdated” now.

We can only hope Karen forgets about it

 

[Doug A.]

I actually like the VB logo and I don’t find them hard to read at all. I know I’m in the minority here and I’ll show my self out