I don't think IP will matter, I think its more so implementation and execution of the IPs that matter more. If we look at the 2017 Touring Plans survey of what attractions guest liked the most they were all three potter rides with Hogwarts express at #1, Hulk at number #2, Popeyes at #3 and Spiderman at #4 and the remaining potter rides were 5/6. Looking at that list, it dictates that we are so sure that people come for IPs but I think they most likely go for quality/fun rides.
If Universal was smart, they would do the Open lineless queue and use it for Zelda as a duegeon and make escape room challenges while people wait to ride that can later be used to effect events on the ride. Interactivity, People feel good waiting in line, and innovation all in one ride.