Captain America: Brave New World

[saint.piss]

And to think, y’all could have gone out to see Paddington but chose this instead.

I'm seeing it on Tuesday lol

 

[belloq87]

The CinemaScore is dire.

I know it's counterintuitive to think a B- is a disaster, because to get a B- on a homework assignment is something most students would be fine with (or at least tolerate!), but in terms of CinemaScore, it really is a major signal of dissatisfaction for a blockbuster, specifically (horror films can get away with lower scores).

 

[Tbad556]

And to think, y’all could have gone out to see Paddington but chose this instead.

Damn! I had no clue it dropped until right this second. Did it have a nonexistent marketing budget or have I been living in the dark?

 

[TheGentTrent]

Damn! I had no clue it dropped until right this second. Did it have a nonexistent marketing budget or have I been living in the dark?

Small marketing for a character that has limited appeal in America.

 

[Brian G.]

Box Office: ‘Captain America: Brave New World’ Flies to Heroic $100 Million Over Presidents Day Holiday Weekend

"Captain America: Brave New World" delivered $88.5 million in its box office debut, with ticket sales projected to hit $100 million through Monday.

variety.com

 

[Cup_Of_Coffee]

Box Office: ‘Captain America: Brave New World’ Flies to Heroic $100 Million Over Presidents Day Holiday Weekend

"Captain America: Brave New World" delivered $88.5 million in its box office debut, with ticket sales projected to hit $100 million through Monday.

variety.com

That feels like a great opening, I haven’t been tracking what the expectations were for this film. I’m very worried the “eh” word of mouth will kill its legs though.

 

[Brian G.]

That feels like a great opening, I haven’t been tracking what the expectations were for this film. I’m very worried the “eh” word of mouth will kill its legs though.

It opened in line with its projections.

 

[belloq87]

Even with that opening, it's going to struggle to break even. I would expect a quite steep drop-off in its second weekend given the CinemaScore (which has been generally predictive of a movie's longevity).

 

[Brian G.]

Even with that opening, it's going to struggle to break even. I would expect a quite steep drop-off in its second weekend given the CinemaScore (which has been generally predictive of a movie's longevity).

We'll see. It has already made its production budget back. It's always assumed that the marketing is about $80-100 million more, and that's all it needs to break even - so it's very possible it hits that.

 

[Clive]

We'll see. It has already made its production budget back. It's always assumed that the marketing is about $80-100 million more, and that's all it needs to break even - so it's very possible it hits that.

Just as a general rule for movies of this scope, a film has to make three times its production budget to "break even" in its theatrical run. That accounts for the marketing/distribution spend as well as the cut theaters take. Additionally... I am fairly confident that $180 million number is underreported.

It's a decent start considering everything working against it, but the second week will be the real test, IMO.

 

[belloq87]

Deadline reports that it needs to make $425 million globally to just break even, but that's assuming the $180 million budget is accurate... which it almost certainly is not.

I'm an quite confident we'll get a report in a couple of months, as we often do with big productions, about how the movie's real budget was in the $250+ million range. That $180 number has felt like spin to me, because no studio ever volunteers an accurate number up front.

 

[Clive]

Deadline reports that it needs to make $425 million globally to just break even, but that's assuming the $180 million budget is accurate... which it almost certainly is not.

I'm an quite confident we'll get a report in a couple of months, as we often do with big productions, about how the movie's real budget was in the $250+ million range. That $180 number has felt like spin to me, because no studio ever volunteers an accurate number up front.

Even if the number were $180 million (it isn't), $425 wouldn't be enough. Deadline is doing some spin on behalf of Disney/general industry PR.

 

[Jake S]

Deadline is doing some spin on behalf of Disney/general industry PR.

 

[saint.piss]

This is sweet

 

[DarkMetroid567]

Why would the $180 number not be accurate?

 

[Jake S]

Why would the $180 number not be accurate?

why would the studio tell the truth?

 

[TheGentTrent]

why would the studio tell the truth?

You'd think that they would be required to give accurate numbers for the shareholders.

 

[Lucky Planet]

Why would the $180 number not be accurate?

You'd think that they would be required to give accurate numbers for the shareholders.

yeah I never understood that, why can't there be one real number,

 

[saint.piss]

I just hope that even if this movie underperforms we still get a Cap 5. I want more Anthony Mackie in the mcu outside of Avengers 5 and 6

 

[Lucky Planet]

I just hope that even if this movie underperforms we still get a Cap 5. I want more Anthony Mackie in the mcu outside of Avengers 5 and 6

I understand your feeling, but I want more movies of the other characters as well. specially with all the new characters coming soon. sam already got a full show as well. and this movie. ( obviously I wanna see more of him, but not another full movie, maybe a season 2 of the show)