Yeah, it definitely feels like those who're in line for the houses are the die-hards, or the curious and unaware. I say the curious since I did actually encounter a couple people who've never been to HHN and hit up the houses out of sheer curiosity, and on the positive side they really enjoyed them! They appreciated the details, the effects and the stories. As for the unaware, I definitely saw a fair share of groups who found out the hard way that taking their kids through Revenge of the Tooth Fairy was not the best of ideas. Amusingly, that's the one I saw the most regrets on, not BoFL. I did also see one smart group of parents who immediately turned around and left once they saw the façade.