This is shaping up to be a better event than last year, which is surprising considering all the hype of 30 being an anniversary year, the big return after the COVID hiatus, etc. I’m still not in love with The Weeknd as the headliner but upping the theming, placemaking, etc. while leveraging the new food festival party atmosphere from last year will be awesome. If the houses are to the same standard as last year and they up the quality of the food/drink options, I have no doubt this will be the event we all hyped up 30 to be.
Thinking about it, I don't think it's -that- surprising. When you look past the general happy hype of the event returning, 30 fell prey to overhype which can happen rather quickly with anniversary years, especially when the last one was 25 which was one of the more successful anniversary years. While it wasn't what I'd call a "bad year" since I still enjoyed it, but if I'm comparing it to previous years I've attended (2018, 2019), it's firmly in 3rd.
Meanwhile for this year...
- A ragtag, wildcard-aplenty house lineup. While some folks aren't super hyped because there's no Stranger Things etc, that's perfectly fine since it's easier to impress if folk's expectations aren't sky-high.
- A killer unified theme/vibe for the event. Let's face it, Halloween in all its many forms will check a lot of boxes for people. And seeing it carried through the zones, the promo art, the merch, the food booths...these are the kind of details people will remember.
- Speaking of food booths, continuing and expanding the themed food booths which was one of the more successful aspects of 30. Last year the various food offerings and booths were a winner, so it's great to see them picking up where they left off. And with possible themed bars added to the mix, and whatever the heck is going in Sting Alley? Yes, please!
That's just off the top of my head, but there's a lot to be excited for this year. Since it doesn't have the burden of living up as an anniversary year, it's kinda' slipping in under the radar, which makes it all the better when it does show itself fully.