I think Universal's only concerns is getting crowds through the door, they don't care who it is
The Weeknd thing wasn't as much a thing as people on Twitter and maybe the FB groups made it out to be, because they can't go a day without making a "thing" out of something.
Normally the answer is somewhere in the middle, and largely, people just weren't as familiar with The Weeknd's horror visuals as some of us Pop connoisseurs
I think at the end of the day most folks (including us HHN vets) walked away being a little more familiar with The Weeknd's work
Also the house was overall...fine...I would be ok if we don't see a music artist for a bit.
So here's hoping it's Stranger Things...cause...people do be loving that show