So, the problem with this narrative and all the other posts complaining about marketing (or lack thereof) is that what you’re comparing to are year-round products. HHN today exists in a more competitive landscape than in the 2000’s, AND it needs more attendance than back then to break even. Combine that with the fact that we’re in an experience-based economy at the moment and boom…you’ve got a much more cutthroat market to play in. You announce something in May, yeah it’ll get people excited but you’re now “bottom of mind” throughout the summer as other Halloween events, football games, fall weekend trips, etc. start popping up and competing for that very limited, but competitive seasonal window. Someone at Universal found the timing sweet spot of “early enough to drive bookings right at announcement” and “not too early that it falls to the wayside.”