So, to speculate. I'm working on the various guides for HHN and was wondering what the passes could cost this year. Here is last year's pricing:
- Rush of Fear Pass: $179.99 plus tax
- Frequent Fear Pass: $229.99 plus tax
- Frequent Fear Plus Pass: $269.99 plus tax
- Ultimate Frequent Fear Pass: $379.99 plus tax
Express Offerings:
- Rush of Fear Pass with Express: $529.99 plus tax
- Frequent Fear Pass with Express: $609.99 plus tax
- Frequent Fear Pass Plus with Express: $699.99 plus tax
- Ultimate Frequent Fear Pass with Express: $919.99 plus tax
So I think $199 for RoF feels completely fair, so does a $250 FFP. Questions are FFP+ and above and the express offerings - what is the price cap? Feels sorta infinite, why not make Ultimate FFP with Express $999?
Using this chart from
Reddit, base-level multi-night tickets all increased by roughly $50, while express versions all increased by $100. 6-House tours increased by about $60 from 2023 to 2024, starting from $179 now. I don't want to say they'd rinse and repeat with similar price increases this year, but at the same time, the demand is there. There were lots of complaints about the crowds during ROF season, so clearly $179 was not stopping purchases.
What I would be curious to know is a ballpark of how many people buy each version of the multi-night tickets. UFF + Express could certainly wind up at $999 or higher, but are there enough people using that pass relative to the lower tiers that raising the price would help the overall crowd flow/guest experience? Or would it just be lining Universal's pockets with extra cash from the small minority of guests who shell out for that level ticket?
Just to get my predictions in, +$30 on base tickets, and +$50 on express versions.
Rush of Fear: $209.99 (valid until 9/22?)
Frequent Fear: $259.99
Frequent Fear Plus: $299.99
Ultimate Frequent Fear: $409.99
Rush of Fear + Express: $579.99
Frequent Fear + Express: $659.99
Frequent Fear Plus + Express: $759.99
Ultimate Frequent Fear + Express: $969.99 (breaks $1,000 next year, when UOR is red hot in popularity from Epic's opening)