I go around 10-15 nights and last year I got the UFF + express and I fully plan on getting it again this year. My top price for it is $1200, if it’s more than that I will seriously consider getting it or not.
I think four digits would simply be too large a psychological barrier for most people. When the cost of a single month (even though it includes express) is comparable to a yearly pass at the more expensive parks, I think that will probably turn away all but the hardest of the hardcore or completely price insensitive. I'd be very interested to see the sales numbers of their top level pass. I can't imagine they sell more than a few thousand of those at most.
Flip that, reverse it.
The fact that one night at MNSSHP (that mostly just repeats the same stuff from previous years) costs the same as an entire ROF pass is bizarre to me.
I'd argue that it's less of a "value judgement" than FOMO and the cult of Disney taking over.
Very much this. You're doing this for one of very few things:
1. You want a better ride experience.
2. You want to meet exclusive characters/see the show.
3. You want to generate blog/vlog content.
4. You're a Disney diehard.
5. You want a lot of candy or ice cream.
Now, disregarding the last three, which are not rational or based on value (with a light exception for 3 if that's how someone makes their living), no amount of cost seems to be a deterrent.
For California Adventure, number 1 is a really bad proposition for the cost. You can easily do California Adventure in a day at a similar or lower price point since there aren't a huge number of attractions, and you'll have more time to spare (8 hours versus 14 hours), plus a lot more things will be open. Even if you combine number 2, every review I've ever read says that you can spend most of the event waiting in line to meet or get a photo with a popular character, so it would be difficult to stack 1 and 2.
Disney also essentially double dips here as California Adventure is only open until 11 PM, so logistically, they really aren't stretching themselves much and they aren't building 10 top quality houses each year. And yet this event sells out every year. I do not understand it. I know PASSHOLDERS who go three times a year. So 4 is probably the most relevant thing here.