Apparently it's a New York City flythru sim with Jimmy Fallon and Tina Fey hosting. Some say the building will be turned into 30 Rock and the queue will be a "tour" through there with lots of musion effects (thru the Tonight Show and SNL stages), and then the ride.
If Universal does this it'll be a bit uncomfortably like Disney in the 90s, in which Eisner was trying every grubby way to keep people on property. I mean, flat out ripping off Soarin is a bizarre choice, synergy aside.