It's hard to see exactly, but it looks like it translates to "All ye who enter will spend way too much money." It's an old Celtic enchantment.
If there was a "you win the day" medal on this forum, I'd bestow it upon you...if I had the authority
NY is huge, crowds are low, and I don’t think they are running the parade...I think they could go nuts with it.
Let's pump the brakes on some things here.
1. The parade floats are utilizing 70% of their normal route, as they still go to NY, up to Fallon and turn around. Floats also exit the park via Hollywood in the morning and go out for photo ops in front of the arch. The only area they could theoretically go crazy with, would be Shrek Alley, which I don't see, because it's already tight through there. HOWEVER, they could do some sort of "flying monkeys" trick like they did during the OZ SZ several years ago and that was mentioned on here previously.
2. Since the budget is being cut by the day, I wouldn't expect much out of NY in the way of big props. My guess is they could do some projection mapping here. What I'd personally like to see, is some festive window decorations and lighting(if they can get into the windows). This could feel like a classic Utopian Halloween city feel that's been upset by some widespread event where the lights all go out in sync. I'm thinking they could do some sort of scary version of the Osborn Lights, but in short bursts? Something where people won't look around and say...."man this is bare." It would also be just as easy to do nothing at all.
Might just be me, but I don't see the creators/distributors etc. of TC3D being all of that concerned how their brand looks during a pandemic.
Although, I hope you're right.