- Sep 10, 2017
- 2,695
- 3,440
Notice that it's been about 3-weeks and WB hasn't reported ANY numbers for SCOOB! yet. Universal was bragging after 3 days. So either the movie just didn't do that well, or they are keeping silent in order to not piss off the theaters and then quietly announce numbers at a shareholder meeting.
It's all a big game of chess at this point between the studios and exhibitors...
Universal was also the first one, let's not forget. Thats a good part of why they might've announced numbers. Analysts have said that Scoob actually performed better than Trolls. Uni, meanwhile, has since released High Note on VOD and have kept mum about the numbers, + apparently, according to Bloomberg, Trolls hit 200m, so that's another milestone that they didn't have a press release on.
My guess is, after the Trolls thing, backroom negotiations started happening. That's why major studios are keeping quiet but studios like Vertigo are loudly announcing that Capone hit 2.5m. That having been said, looking at that survey that quinnmac posted, almost 40% of exhibitors say the window is too long. They were never gonna keep the 90-days when there was this much division from the start.