Eh, CityWalk is perfect. That way even if you're just there to meet up with friends, you're going to Red Coconut, If you're staying on property and doing a CityWalk night, or if you're just seeing a movie, it's there to be advertised to the widest possible audience.
We live in an online bubble and think everyone knows that a new park is coming. While a lot of people in Orlando know because of simply seeing the construction, I still come across some that have no idea every once in awhile and I know people especially who live in the Tampa and Miami areas who pay Orlando no attention. They had no idea a third park was coming until I told them recently.
CityWalk is perfect for this type of thing.