Eh, for $99-$129(ish), i'd much rather stay at this style of hotel and get the same benefits as CBBR than stay somewhere as tacky as Pop Century for around the same price, if not more money.Yeah, just something nice and iconic looking would look better. I just expect more from a Universal-branded hotel. Yeah, Disney values can be tacky but at least they're doing something exciting and different. Any sort of theme would be nice. This is just... there.
Let's not forget Universal has extremely minimal space to work with here and they want to get it open ASAP. This type of design is the best way to ensure a Summer 2018 opening for this hotel.
As for beyond 2018... I'd expect hotel projects for the WnW plot before we see anything happen on the 400+ acres that Comcast purchased last year.