They opened today and I just happened to be walking by while they were looking for volunteers!
Inside is a big wall of monitors showing off all the different Television brands the company owns and runs. There is a reception desk and waiting area for filling out your paperwork. In the middle is a big room with over 50 computer stations, each with headphones and equipment to monitor you while you watch a program. And there's also some conference rooms perfect for focus groups, and they even have their own restroom in here. They told me they'll be using this space for movie previews and other media focus groups throughout the whole year, not just for fall TV shows.
For volunteering to watch a TV show today I was offered $15. They sat me down and started setting up. They strapped a thing to my wrist and three little sensors to fingers on my left hand. They're for monitoring my heart rate and skin conductivity/moisture levels during the program. There's also a video camera recording my face the entire time, and even a sensor that watches where my eyes are looking on the screen. It's all pretty high-tech, and far more advanced then just a dial to turn right if you like something or left if you don't. Plus, this way is more honest, especially considering it's essentially a lie detector. After it was over I caught a glimpse of several line graphs on the screen, depicting my various life-signs from while I was watching. Pretty neat. Before the program started the computer showed me a few short videos of serene nature scenes and then roller coasters. I assume this was to get baselines of my stats for calm and excited.
Here's a few images, but much more on
my blog post.
With the new set-up not only are they able to do more previews than before, but because it looks so nice and inviting they'll probably have an easier time finding recruits. Sure it's not a new Universal museum or small attraction like we were all hoping for, but it's a nice looking building and at least it isn't in any way an eyesore where it is. More pics and info on
my blog.