Yeah, it’s curious that this design is drawing ire. For me, it’s as if Disney is trying too hard and at the same time not trying hard enough. The whole Pandora thing strikes me this way.
Universal on the other hand has books or a library of films on a subject with a backstory to create from. Transformers to Jurassic to Potter... they really think it out and take the execution very seriously.
That’s my personal opinion anyway.