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Super Nintendo World - Osaka

Discussion in 'Worldwide Universal Parks' started by AlexanderMBush, May 19, 2017.

  1. Jamesh22

    Jamesh22 Newcomer

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    Good news for us I guess. If it were me I might have looked at another big IP that was 'ready to go' to fill the gap - like Diagon Alley.

    Aiming for the olympics seems fairly pointless too as evidence seems to suggest that visitor numbers at theme parks go down during Olympic events, see below for the 2012 performance in London:

    The negative impact of the London Olympics on the attendance levels of several major English parks. Indeed, tourists and local visitors have focused on sports events rather than on the attractions. Alton Towers (9th) and Thorpe Park (11th) saw their attendance drop by 9.4 and 10% despite significant investments
     
  2. k_peek_2000

    k_peek_2000 Veteran Member

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    That's just London though. Remember, Comcast owns both the TV rights for the Olympics as well as just recently purchased the remaining shares of Universal Japan. You better believe they're going to market the living crap out of the land on NBC and every channel that an Olympic event is held on.
     
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  3. Paulio

    Paulio Member

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    And talk about opportunity too! Comcast might reap in more crowds to Osaka than the guests to Tokyo Disney.
     
  4. quinnmac000

    quinnmac000 Veteran Member

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    Osaka is a 3-4 hour train ride and a 6+ hour bus ride from Tokyo. While it gets people a great relief from Tokyo and the crowds, it faces the same distance problem that Pyeongchang did for increasing Seoul tourism.

    It won't be an upfront benefit but it will be a long term because there is a belief Tokyo plans to step it up next level to increase tourism to Japan already so with so many thing advertise travel to Japan will increase with USJ being a major stop for those who decide to travel the entire country.
     
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  5. k_peek_2000

    k_peek_2000 Veteran Member

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    The goal isn't to drive people visiting the Olympics to Universal Japan but to drive tourism over the long term, so Universal's distance from the games and Tokyo is somewhat irrelevant (thought I do see what you're saying). They want to promote the living heck out of a Universal property and that's generally the bottom line.
     

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