Guest spending, however, is in the toilet. People are often far too focused on attendance when in reality it matters very little as long as guests spend an arm and a leg inside the parks.
Attendance being up and the fact that they never discount admissions.Only a 20.00 discount on an eight hundred dollar annual pass renewal.(that is one week of admission) so unless you are going the week your renewal comes up it is cheaper to let it lapse and buy a new one on next trip.They are doing a cost benefit analysis .Something they have years of data on.They spend 500 million-1 billion on a Star Wars land .Will it pull from Universal or from one of their own parks.Probablly pull more from their own parks until phase 2 is a few years old.That is when I see a green light on a Star Wars land in Orlando.