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Star Wars Themed Land Speculation

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Kevin38

Contributing Member
Aug 19, 2009
655
Southern US not Fl
Guest spending, however, is in the toilet. People are often far too focused on attendance when in reality it matters very little as long as guests spend an arm and a leg inside the parks.
Attendance being up and the fact that they never discount admissions.Only a 20.00 discount on an eight hundred dollar annual pass renewal.(that is one week of admission) so unless you are going the week your renewal comes up it is cheaper to let it lapse and buy a new one on next trip.They are doing a cost benefit analysis .Something they have years of data on.They spend 500 million-1 billion on a Star Wars land .Will it pull from Universal or from one of their own parks.Probablly pull more from their own parks until phase 2 is a few years old.That is when I see a green light on a Star Wars land in Orlando.
 

tribbleorlfl

Rookie
Mar 16, 2010
273
Winter Park
Personally, instead of expanding SW at HS into a land, I would add SW to all 4 parks to achieve maximum synergy. Replace Avatar w/ a SW "zoo" at AK (as has been discussed), replace Stitch w/ SW (maybe a Vader encounter w/ all kinds of force effects) and redo Universe of Energy w/ a SW overlay. Throw in some Meet n Greets and some shows and I think it would be successful.
 

twebber55

Veteran Member
Jul 10, 2012
1,470
chattanooga, tn
Personally, instead of expanding SW at HS into a land, I would add SW to all 4 parks to achieve maximum synergy. Replace Avatar w/ a SW "zoo" at AK (as has been discussed), replace Stitch w/ SW (maybe a Vader encounter w/ all kinds of force effects) and redo Universe of Energy w/ a SW overlay. Throw in some Meet n Greets and some shows and I think it would be successful.
i think that would be star wars over kill...im all for expansion of sw but thats too much...diversity of properties is key
 

Joe

aka TestTrack321
Staff member
Moderator
Feb 15, 2012
15,727
Pittsburgh, PA
Guest spending, however, is in the toilet. People are often far too focused on attendance when in reality it matters very little as long as guests spend an arm and a leg inside the parks.
Same reason why so many developers go to iOS first/ever and not Android. High attendance and low guest spending equals high AP and ticket prices, and could spell the end for a park.

The running rumor is that a land is coming, but I have not heard anything substantial.
 

Splatter

Veteran Member
Nov 29, 2009
2,613
Guest spending, however, is in the toilet. People are often far too focused on attendance when in reality it matters very little as long as guests spend an arm and a leg inside the parks.
This is very true but DHS is not the park where guest spending is in the toilet.

Star Wars merch, Muppets, Indy and Toy Story and the thrill rides all sell souvenirs well.

EPCOT and Animal Kingdom are where the merch hurts.
 

Disneyhead

Legendary Member
Jul 24, 2008
11,529
Orlando, FL
Not a big Star Wars fan, but Disney turning their "Eye of Saron" on the IP has me concerned. Multiple new movies, TV shows, games, theme park expansions, etc.

I am guessing Disney will beat the IP to within an inch of its life with super saturation marketing. With the brain trust at corporate Disney seeing $$$$$ in the IP, I bet Star Wars will be as hip as Who Wants To Be A Millionaire? soon.
 

Octobers Fade

DEAD inside
Premium Member
Jul 10, 2010
6,080
NoRemorse Cemetery
Not a big Star Wars fan, but Disney turning their "Eye of Saron" on the IP has me concerned. Multiple new movies, TV shows, games, theme park expansions, etc.

I am guessing Disney will beat the IP to within an inch of its life with super saturation marketing. With the brain trust at corporate Disney seeing $$$$$ in the IP, I bet Star Wars will be as hip as Who Wants To Be A Millionaire? soon.
Yep I agree, but I really want to drink some blue milk in the Cantina!
 

Joe

aka TestTrack321
Staff member
Moderator
Feb 15, 2012
15,727
Pittsburgh, PA
This is very true but DHS is not the park where guest spending is in the toilet.

Star Wars merch, Muppets, Indy and Toy Story and the thrill rides all sell souvenirs well.

EPCOT and Animal Kingdom are where the merch hurts.
DHS & Epcot are artificially propped up by their associated festivals.
 

SJN1279

Newcomer
Jun 4, 2012
50
star tours is enough. Disney wouldnt be able to bring out the best out of Star Wars as Universal was able to do with Potter.
I don't think Universal brought out the best of Potter in their attractions at IOA. They did cheap rethemes of two coasters, and the Forbidden Journey ride doesn't capture the magic of Potter, it just shoves a bunch of monsters from the Potter world into your face(and it makes many riders ill).

Imagine how awesome a trackless family dark ride through Hogwarts castle would have been. We each could have had a wand and actually performed spells as we explored the castle. Like the books and movies, the family could have experienced the magic of Potter together. They still could have created Forbidden Journey as a separate attraction through the Forbidden Forest for thrill-seekers, but Potter lacks that family attraction that was needed to make it special.
 

Joe

aka TestTrack321
Staff member
Moderator
Feb 15, 2012
15,727
Pittsburgh, PA
I don't think Universal brought out the best of Potter in their attractions at IOA. They did cheap rethemes of two coasters, and the Forbidden Journey ride doesn't capture the magic of Potter, it just shoves a bunch of monsters from the Potter world into your face(and it makes many riders ill).

Imagine how awesome a trackless family dark ride through Hogwarts castle would have been. We each could have had a wand and actually performed spells as we explored the castle. Like the books and movies, the family could have experienced the magic of Potter together. They still could have created Forbidden Journey as a separate attraction through the Forbidden Forest for thrill-seekers, but Potter lacks that family attraction that was needed to make it special.
The lack of an E Ticket family attraction in Potter, and indeed in all of IoA, is a real issue. There will be guests who simply refuse to consider Universal as they see it as only a thrill park(s).

But I would not call the rest of WWoHP cheap or not the best of Potter. What everyone gets out of Potter is unique to them (as is the case with all books), but it's clear Universal Creative & JK are looking for representation of the Potter world during and after Goblet of Fire. This time frame is darker, more intense, and less young kids running around playing life size chess.
 

jubs

Rookie
Dec 5, 2009
369
Orlando
Not a big Star Wars fan, but Disney turning their "Eye of Saron" on the IP has me concerned. Multiple new movies, TV shows, games, theme park expansions, etc.

I am guessing Disney will beat the IP to within an inch of its life with super saturation marketing. With the brain trust at corporate Disney seeing $$$$$ in the IP, I bet Star Wars will be as hip as Who Wants To Be A Millionaire? soon.
I agree that they're going to over-do it with Star Wars, as it only makes sense to them considering how much they paid for it. Their return on investment, however, will hinge entirely on the quality of the stuff they put out. Will a Boba Fett spin-off film be terrible? Probably. But if they manage to get a decent writer involved and make the movie no-one is expecting, they could possibly even IMPROVE the franchise as a whole and be excused from the inevitable market saturation.
 

Jakemeister

Premium Member
Feb 1, 2008
5,971
Central, Fl
The lack of an E Ticket family attraction in Potter, and indeed in all of IoA, is a real issue. There will be guests who simply refuse to consider Universal as they see it as only a thrill park(s).
Guess Spiderman and Cat in the Hat aren't family E-Tickets with low height requirements...
 
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